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Letter from our CEO, Paul Sorkin

Home Articles Letter from our CEO, Paul Sorkin

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Paul Sorkin, CEO and Owner of Sayless
29 Apr

Letter from our CEO, Paul Sorkin

Paul Sorkin, CEO of Sayless Spritz
As the CEO of Sayless Spritz, I am thrilled to have the opportunity to share with you the journey and vision of our brand, which has been transforming the way we enjoy wine since 2018. Sayless Spritz, our pioneering product, is not just another beverage on the shelf; it is a testament to innovation, quality, and the joy of convenience.
 
 
Our journey started with a simple observation in 2017: the premium wine experience was ripe for evolution. We noticed that while the world moved at a faster pace, the enjoyment of premium wine remained tethered to traditional, less convenient practices. The question that drove us was, "How do we liberate the discerning wine lover who leads an active lifestyle?" Our answer: Sayless Spritz.
 
 
Crafted with the finest grapes from The Columbia Valley, Sayless Spritz was born out of a desire to blend tradition with innovation. We envisioned a product that would not only satisfy the palate of the connoisseur but also cater to the dynamic rhythm of modern life. This vision materialized into a collection of premium light canned wine that represents more than just convenience—it represents a lifestyle. A lifestyle where enjoying a premium wine spritz is as effortless as grabbing a can, whether you are unwinding at home or making memories with friends under the sun.
 
 
Each can of Sayless Spritz is a canvas painted with the ethos of our brand: premium wine at 5%, infused with sparkling water, wrapped in a colorful monochromatic design that speaks to the vibrant and diverse experiences of our customers. Our wine varietals are meticulously crafted to be refreshing, crisp, and perfectly balanced—not too sweet, yet profoundly satisfying. At Sayless Spritz, we're all about keeping it real that's why we use great natural flavors and Monk Fruit sweetener to avoid any unnatural sugar substitutes. This ensures that our products are not only low in calories and sugar but also bursting with authentic taste. Plus, we've dialed down the carbonation to give you a smoother, more enjoyable drinking experience.
 
 
As we continue our journey, our commitment to making Sayless Spritz a staple in every occasion remains unwavering. We are inspired by the idea that the world becomes a better place with a little wine in the mix. This belief drives us to expand our reach, bringing the Sayless brand to more people and places, making premium wine convenient and accessible for everyone, everywhere.
 
 
In closing, I invite you to join us in this revolution of wine enjoyment. Experience the freedom and joy that Sayless Spritz offers. Let's embrace the Sayless together and make every moment an occasion worth celebrating.
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